Is it risky for brands to get involved in politics?
As part of our partnership with Marketing magazine we spark debate amongst senior members of The Marketing Society. This week, as Ben & Jerry’s has renamed one of its ice cream lines in support of...
View ArticleCan agency takeovers be good news for their clients?
As part of our partnership with Marketing magazine we spark debate amongst senior members of The Marketing Society. This week, with WPP’s recent acquisition of AKQA and Adam & Eve’s DDB merger...
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